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Photograph: London 2012
The official posters for the London 2012 Olympic and Paralympic Games unveiled, including Rachel Whiteread’s LOndOn 2O12
Love this one but the others are kind of bizarre. 2012 is definitely making some interesting branding/art choices.
“GO” (slide 9/12 by Michael Craig-Martin) isn’t bad either… it incorporates the spirit of competition through a quintessentially british symbol (despite their 15th century origin in Italy/Germany) and doubles as a tourism imperative: you should go! i think that’s my favorite, actually. i should blog it.
There is an excellent creative review of these posters by Patrick Burgoyne, who examines these posters against the tradition of involving artists in the promotion of the games. Given a very broad brief the artworks say more about the artist than they do the games, and there will always be a mixed response.
Posted on December 12, 2011 via The Guardian with 153 notes ()
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(slide 9/12 by Michael Craig-Martin)...There is an excellent creative review of these...
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London 2012 The official posters for the London 2012 Olympic and Paralympic Games unveiled, including Rachel Whiteread’s...
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