Quoted from: losiento studio
I’ve been asked to rewrite an outline for an undergraduate sports management subject and I want to make sure that it captures sports in the context of society and culture. The epitome of elite sport is the modern Olympic Games, but it might also be seen as an example of corporate control over culture and in may cases has adversely impacted upon the societies it is meant to serve.
Elitism in sport also serves to discourage people from active participation in physical activity. Corporate interests in spectator sport promote unhealthy lifestyles, not to mention violence and misogyny. Sporting organisations are powerful global entities that are subject to corruption and become platforms for the promotion of powerful political ideologies.
The question for me, is there a way to present sport as a cultural activity that promotes learning and social diversity? Can we find in the games we play, a way to build resilience and sustainability?